Why do I love advertising?
It’s a persistent quest to bring relevant imagery/pictures/words with the appropriate party. That happy union = media consumption, consumer engagement, and ultimately, an increase in sales.
What I appreciate the most, is when the advertisers get it right. They hit the nail on the head and you find yourself nodding and saying, “yes!”
One agency I highly respect is Wieden + Kennedy based in Portland, Oregon. Their work with Levi’s speaks volumes to my generation. Watch this video - take a look for yourself.
For a broad look at Levi’s continued campaign, check out this write-up by mediabistro.com.
Notes
